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The Maiden Collection: Celebrating The Open’s heritage at Royal St George’s

The Maiden Collection: Celebrating The Open’s heritage at Royal St George’s

In 2021, The 149th Open returns to the incredible Royal St George’s: a course with a very special place in golf’s oldest and most prestigious international championship. To celebrate its hosting of The Open for the 15th time, we’re offering a limited-run, exclusive range of clothing and accessories as timeless as the event itself.

The Maiden Collection, which takes its name from Royal St George’s iconic par-three 6th hole, has been created to honour our debut outside of Scotland in 1894. It was here where the course hosted The 34th Open and produced the first-ever English winner of The Open: J.H. Taylor, who won by a single stroke.

During The Open’s last visit to the Maiden in 2011, fans watched in awe as 61-year-old Tom Watson – a five-time winner of the championship – aced the hole during the second round. His amazing feat helped him finish with a 70 and make the cut, and in doing so, he became the oldest player to make an Open cut.


Designed in partnership with Peter Millar, The Maiden Collection channels these English roots with its red, white and black palette, inspired by the colours of the St George’s Cross.

Our men’s and women’s ranges offer beautiful polo shirts, sweaters, vests, and headwear, while keen golfers can take their pick from our exclusive selection of headcovers, adding colour and style to any golf bag.